Behind the Bedrock Scenes | Our Company "Performance Review"
I might be the Bedrock boss, but our bottom line knows the truth. You’re the one in charge.
We believe customers are the best advisors to any business, so it makes sense to take our performance review public.
This is what we heard from you this year.
High Marks
Bedrock skin barrier skincare grew 100% online this year, even in a pandemic. Thank you.
Freshstick (our best deodorant for underarm rash) was a home run. We’ve converted folks that have tried ten other brands. We got cranky, itchy armpits on our side and they love us.
Best new use for Bedrock this year: maskne. Bedrock Balm works like a charm as maskne cream, providing barrier protection under face masks and for the other stuff PPE does to irritate skin.
Emails. Our 20%+ open rates are higher than others because we don’t send boring newsletters that put you to sleep.
Low Marks | Improvement areas
Bedrock Balm, our zinc oxide cream for adults, was too firm. We reformulated to make it softer; zinc is now 14.5% and grapeseed oil got bumped up. The new Balm began shipping early December.
The Freshstick compostable deodorant tube needs help. The kraft tube gets gunky and slides down. Our next tube is white with a short cap, hopefully fixing the problem. If not, we’ll reformulate.
Bubble-wrap. It’s gotta go. The bubble wrap in your mailers isn’t curbside recyclable, and neither is the wrap around Balms - so we stopped using it.
Inventory. We make small batches so products are super fresh for you. Will do our best to forecast better so we don't run out of our zinc deodorant.
You all are SO NICE when you share the “needs to improve” stuff. Thanks for your grace!
Keep going, keep growing,
Rachel | Founder
Our Story
At Bedrock, we started with irritated armpits (literally) and a stubborn belief: zinc oxide was missing from skincare, and we could fix that. We chose zinc oxide for its protective power—how nurturing and calming it can be for sensitive skin. Our proprietary plant blend was handpicked to soothe irritation, deeply hydrate, and complement that zinc.
From the beginning, we also knew Bedrock had to be vegan, cruelty-free, and made in the USA. Just as important, our products had to be family-friendly, gender-neutral, and super multipurpose.
Q: What makes Bedrock different from other skincare brands?
A: We focus on practical multipurpose skincare that works. Instead of dozens of steps and trendy actives, we use zinc oxide and botanicals to calm redness, soothe irritation, and protect sensitive skin.
Q: Is Bedrock good for redness and irritation?
A: Yes. Our formulas were made for problem-solving—think chafing, rashes, post-shave irritation, feeding tube stoma care, or skin folds. Zinc oxide calms redness while creating a protective barrier.
Q: Why zinc oxide?
A: Zinc oxide is naturally calming, protective, and non-irritating. It’s been used in skincare for decades for healing properties, and we harness its soothing power in modern, lightweight formulas.
Q: Do Bedrock products replace my whole skincare routine?
A: Nope—but they’re the multitaskers you’ll actually reach for. Bedrock Balm, Porefector or Freshstick can live on your nightstand, in your bag, or at your sink, ready for redness, bumps, dryness, or irritation whenever life calls.
Q: Is Bedrock vegan and cruelty-free?
A: Yes! Our products are plant-based, Leaping Bunny certified cruelty-free, and made with ingredients you can trust.