Founder story | Behind the Scenes at My Zinc Skincare Startup
When I first began Bedrock, I decided to personally message all of my 832 LinkedIn contacts and let them know about my new baby, Bedrock.
I am not kidding.
I spent 30 days (four entire weeks) messaging my colleagues from years past, asking for their snail-mail address and catching up. I wrote, designed, printed, hand-addressed and mailed this card to hundreds of my contacts that were willing to part with their personal address for this mystery “birth” announcement.
I wrote this birth announcement just like it was my third child (my friends were SO faked out), and once they opened it, it was not a real baby, it was a glass jar with creamy botanicals and zinc oxide.
Hundreds of dollars and a month later, I cashed in on five sales.
FIVE WHOLE SALES.
Fast forward to last night. A salesman from Full Circle Farms knocked on our door during dinner time. I politely said no but told him my sister was a happy customer. I went back to dish-washing, mulling over how brave you must be for door-to-door sales and thinking maybe that’s what growing Bedrock would take.
I thought, maybe I’ll make a postcard instead. No knocking, just a postcard taped to a thousand doors. I’m not interrupting dinner, I’m just sharing my skin-fix, right?
So I wrote it up.
The front side says: YOU SHOULD KNOW WHAT YOUR NEIGHBOR JUST DID.
[how could you not flip that over!!]
The back says: She got a raging armpit rash and then did something about it.
Then I talk about all the annoying skin irritations that Bedrock can soothe: dry acne prone skin, t zone redness, shaving rash, hair bumps on face or flaky eczema.
When you have a dream, you have to go for it.
Today, I'm grateful for all that persistence. We have hundreds of five-star reviews raving about our zinc skincare for redness.
Believe,
Rachel | founder
Our Story
At Bedrock, we started with irritated armpits (literally) and a stubborn belief: zinc oxide was missing from skincare, and we could fix that. We chose zinc oxide for its protective power—how nurturing and calming it can be for sensitive skin. Our proprietary plant blend was handpicked to soothe irritation, deeply hydrate, and complement that zinc.
From the beginning, we also knew Bedrock had to be vegan, cruelty-free, and made in the USA. Just as important, our products had to be family-friendly, gender-neutral, and super multipurpose.
Q: What makes Bedrock different from other skincare brands?
A: We focus on practical multipurpose skincare that works. Instead of dozens of steps and trendy actives, we use zinc oxide and botanicals to calm redness, soothe irritation, and protect sensitive skin.
Q: Is Bedrock good for redness and irritation?
A: Yes. Our formulas were made for problem-solving—think chafing, rashes, post-shave irritation, stoma care, or skin folds. Zinc oxide calms redness while creating a protective barrier.
Q: Why zinc oxide?
A: Zinc oxide is naturally calming, protective, and non-irritating. It’s been used in skincare for decades for healing properties, and we harness its soothing power in modern, lightweight formulas.
Q: Do Bedrock products replace my whole skincare routine?
A: Nope—but they’re the multitaskers you’ll actually reach for. Bedrock Balm, Porefector or Freshstick can live on your nightstand, in your bag, or at your sink, ready for redness, bumps, dryness, or irritation whenever life calls.
Q: Is Bedrock vegan and cruelty-free?
A: Yes! Our products are plant-based, cruelty-free, and made with ingredients you can trust.