It Happened at the Skatepark | Behind the Bedrock Scenes

Our first zinc deodorant Freshstick design was made by a fancy downtown designer.

I switched to a local graphic designer, and she spent hours designing new deodorant tube designs. 

But I didn't like any of them.

So I waited.

Weeks passed. Nothing.

It happened at the skatepark.

I was walking laps while my son scootered. I had that moment. A design that worked for every single product came into my head.

IT HAD COLOR.

I went home, mocked it up with magic markers, a designer made it official and our printer brought it to life.

Here is our zinc deodorant Freshstick label, which actually originated from my magic marker mockup.

Our Story

At Bedrock, we started with irritated armpits (literally) and a stubborn belief: zinc oxide was missing from skincare, and we could fix that. We chose zinc oxide for its protective power—how nurturing and calming it can be for sensitive skin. Our proprietary plant blend was handpicked to soothe irritation, deeply hydrate, and complement that zinc.

From the beginning, we also knew Bedrock had to be vegan, cruelty-free, and made in the USA. Just as important, our products had to be family-friendly, gender-neutral, and super multipurpose.

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Q: What makes Bedrock different from other skincare brands?
A: We focus on practical multipurpose skincare that works. Instead of dozens of steps and trendy actives, we use zinc oxide and botanicals to calm redness, soothe irritation, and protect sensitive skin.

Q: Is Bedrock good for redness and irritation?
A: Yes. Our formulas were made for problem-solving—think chafing, rashes, post-shave irritation, feeding tube stoma care, or skin folds. Zinc oxide calms redness while creating a protective barrier.

Q: Why zinc oxide?
A: Zinc oxide is naturally calming, protective, and non-irritating. It’s been used in skincare for decades for healing properties, and we harness its soothing power in modern, lightweight formulas.

Q: Do Bedrock products replace my whole skincare routine?
A: Nope—but they’re the multitaskers you’ll actually reach for. Bedrock Balm, Porefector or Freshstick can live on your nightstand, in your bag, or at your sink, ready for redness, bumps, dryness, or irritation whenever life calls.

Q: Is Bedrock vegan and cruelty-free?
A: Yes! Our products are plant-based, cruelty-free, and made with ingredients you can trust.