Behind the Scenes | Zinc Deodorant Back Story

This is hard to admit.

I was scared to launch Freshstick, our zinc deodorant, in the hottest month of summer.

Toxin free deodorant allows pores to breathe, and those sweat glands work overtime in August to cool you down. I wanted Freshstick to have the best possible first impression (think January).

But. Fear was a stupid reason to delay the launch because it wasn't the truth. It wasn't a statistic. Wasn't data. Fear was a made-up story in my head.

Freshstick stands alone. It doesn’t need a cold weather advantage. It already has the ultimate advantage: 22% zinc oxide and matcha green tea. It's the strongest natural deodorant and the best smelling natural deodorant.

So. What fear can you walk over today?

Because I conquered MY cold feet, you can still get Freshstick, our natural deodorant for strong body odor now!

 

Freshly assured,

Rachel | founder

P.S. “I believe that anyone can conquer fear by doing the things he fears to do ...” Eleanor Roosevelt

 

Q: What makes Freshstick different from other natural deodorants?
A: Freshstick uses zinc oxide to fight odor-causing bacteria, while matcha green tea calms sensitive skin. No baking soda!

Q: Is Freshstick good for sensitive skin?
A: Yes. Freshstick is free of baking soda, aluminum, parabens, and artificial fragrance. It’s gentle enough for sensitive skin but still provides all-day protection.

Q: Does Freshstick actually stop odor?
A: Yes. Customer reviews report Freshstick keeps them fresh even after workouts, outdoor activities, and long workdays—without reapplying.

Q: Is Freshstick gender neutral?
A: Yes. It’s strong enough for sweat but designed for anyone who wants a gentle, effective, plant-based deodorant.

Q: What deodorant can I use right after shaving?
A: Freshstick is formulated with zinc oxide + botanical blends to make it gentle, even right after shaving. It keeps your underarms moisturized and helps smooth your skin.