Startup story | our compostable deodorant

This is hard to admit.

I was scared to launch Freshstick, our zinc deodorant, in the hottest month of summer.

Toxin free deodorant allows pores to breathe, and those sweat glands work overtime in August to cool you down. I wanted Freshstick to have the best possible first impression (think January).

But. Fear was a stupid reason to delay the launch because it wasn't the truth. It wasn't a statistic. Wasn't data. Fear was a made-up story in my head.

Freshstick stands alone. It doesn’t need a cold weather advantage. It already has the ultimate advantage: 22% zinc oxide and matcha green tea. It's the strongest natural deodorant and the best smelling natural deodorant.

So. What fear can you walk over today?

Because I conquered MY cold feet, you can still get Freshstick, our natural deodorant for strong body odor now!


Freshly assured,


P.S. “I believe that anyone can conquer fear by doing the things he fears to do ...” Eleanor Roosevelt

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