Why we can't be fancy
I’m sure you’ve seen really expensive products that seem to scream “I’m important. I’m exclusive. I’m luxurious. Buy me and be fancy.”
Sometimes, that little voice talks to me too.
It says, Rachel, your prices are too low. If you tripled the price, and Bedrock Balm was $69, your stuff could be fancy too.
I have to shut that voice up because we can’t be fancy.
Bedrock Balm is our zinc oxide cream for hemorrhoids and softens calloused, cracked heels. It's the best anti itch cream for eczema too.
Our anti blemish cream tackles clogged pores and pesky pimples.
Our natural deodorant for all body parts is on the front lines fighting odor.
Our brand is practical. Hardworking. Scrappy.
Now, don’t get me wrong. We might be industrious but we're very ambitious. We plan to dominate barrier skin care and leave little waste behind.
But we don’t need to double prices to prove anything.
I think our mineral skincare customers are the savviest out there. You know a good thing. You don’t pay extra. You expect it to work hard. And you love it for life.
To have and to hold,
P.S. Our face redness cream sold out but more is coming early May. I’ll keep you posted.